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 Vision & Philosophy


FamilyMart’s first store opened in 1988 in the Taipei Station Shopping District. One store grew to one thousand, and now, 35 years later, we have more than 4,000 stores in operation. FamilyMarts are everywhere in Taiwan, visited daily by tens of millions out of habit.

FamilyMart’s business mentality is centered upon ensuring customer satisfaction and mutual growth alongside our customers. We owe our ever-growing success to the efforts of our employees and franchisees, and we are also grateful for the support of our customers and suppliers, as well as the collaborations and alliances we’ve forged with social enterprises and cross-industry partners. With your help, we were able to push through the COVID-19 epidemic together and can now jointly observe FamilyMart’s return to form and future progress!
With a customer-focused spirit, FamilyMart is aiming to provide a convenient service platform that customers can use anytime and anywhere, making FamilyMart the best partner in their lives.

The corporate vision of FamilyMart has consistently revolved around “customer needs.” Faced with rapidly shifting technologies and environments, FamilyMart has evolved with the times to think beyond conventional brick-and-mortar retailing, actively establishing our omnichannel OMO channels. These innovations, paired with our comprehensive supply chain, have come together to form a people-centric new retail service platform. From listening to customers while face-to-face in stores, to using data gathered from digital channels to shape our corporate culture—letting the data communicate, speak, and make decisions—FamilyMart has subsequently been able to create a convenient, cross-industry lifestyle service platform for customers.

At the same time, FamilyMart has also made progress towards breaking out of present habits and providing an optimized customer experience through the development of products and cross-industry collaborations that reflect environmental trends, as well as encouraging interactions among parties of all positions, regardless of department, headquarter offices or stores, or group corporation affiliations. Looking forward to the future, FamilyMart has also established its own sustainable development goal: Shaping a Sustainable Production and Marketing Ecosystem for All. Homing in on the new era of “green” consumption, FamilyMart is on the path to becoming the best ally of the earth and our customers’ lives!
When you ask people about FamilyMart, no one will tell the same story.

Every customer experience and connection shapes peoples’ opinions of FamilyMart. We provide convenience at a close distance, and are always adapting to changes within the fluctuating social environment. We take the innovative path to provide customers with good value experiences, satisfy their needs, and surprise them with offerings beyond their wildest imaginations: the future is always at FamilyMart.
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